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DOX – An Artist's Campaign
Project Type
Music Video • EPK • Graphic Design
Role
Director • Editor
Directed by Robert E. Holley and produced by Grave Shift Studios, the music video for indie rapper DOX’s lead single “The Greatest” was filmed in the heart of Bedford-Stuyvesant, Brooklyn.
The visuals channel the spirit and legacy of the neighborhood—grounding DOX’s raw lyricism in a setting known for its resilience, creativity, and cultural pride. The energy of Bed-Stuy isn’t just a backdrop—it’s part of the story.
Grave Shift Studios also created a behind-the-scenes EPK for DOX’s mixtape Ignorance is Bliss, combining an in-depth artist interview with stylized motion graphics and curated audio snippets. We also designed the official mixtape cover, contributing to the project’s visual identity and rollout. The piece offered a thoughtful, early-career look into DOX’s creative process and personal voice.
